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Game day apparel is an integral part of the sports culture and is here to stay. It not only serves as a means of representing a team or school, but it also fosters a sense of belonging and unity among fans and athletes alike. The importance of Game Day Apparel is further emphasized by the fact that it inspires students to strive for excellence and represent their hometown, sport and or team with pride.
To ensure that students and fans have access to high-quality Game Day Apparel, it is essential to have brands that prioritize excellence in their products. This includes using durable materials, expert athleisure fashion, and attention to detail to create game day apparel that not only looks great but also performs well. At the same time, it is important that Game Day Apparel is priced at an affordable rate so that everyone can have access to it, regardless of their financial situation.With these considerations in mind, Game Day Apparel is not just a passing trend but an essential part of the sports culture that is here to stay.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™